There are several major benefits associated with free web-based email services. It is on account of these benefits, or rather in pursuit of these benefits, that we see hundreds of millions of people (globally) signing up for the free web-based email services. It is in pursuit of these benefits that we see even folks who hold senior positions in the society, folks who can afford to pay for subscription fee-based email services nonetheless opting to use the free web-based email services. It is also in pursuit of the benefits we are just about to look at that we often seen businesses that are capable of paying for the subscription fee-based email services nonetheless opting to use the free web-based email services. The benefits we are talking about include:
The free web-based email services tend to be extremely reliable. The companies that offer these services (the likes Google, Yahoo! and Microsoft) invest massively in email service provision infrastructure. The investment translates into enhanced reliability: and you are therefore very unlikely to ever find Gmail or Yahoo Mail or Hotmail email service ‘down’. On the other hand, the smaller subscription fee-based email services are often associated with frequent down-times, which translates into unreliability.
The free web-based email services are accessible from any part of the world, at any time of the day or night. This makes them advantageous, especially when you compare them with the desktop-based email systems, that can only be accessed if one is behind the desktop hosting the email client. Lately, the providers of the free web-based email services have gone a notch higher, and created special apps through which the email services can be accessed on mobile devices. This translates into even better accessibility.
The providers of the free web-based email services tend to go to great lengths, to ensure that their servers are well secured. The services are often perceived as being ‘too big to fail’. On the other hand, the smaller subscription fee-based email service providers often struggle with the aspect of security. In any event, security is all about perception. Subsequently, if many people perceive the bigger, free web-based email services as being securer, then they are likely to be inclined to sign up for such services.
The free web-based email services have over the years evolved to a level where they are (genuinely) offered free of charge, with no strings attached. The only catch is that the users of the free web-based email services have to put up with ads – which many people consider to be a small price to pay for the superb email communications. We therefore end up with a somewhat weird situation: where we have free services that are, in many ways, actually better than the subscription fee-based services.