Nowadays, there are free webmail services that one can use without paying a dime. Among those are the likes of Yahoo Mail, Gmail and Hotmail. Yet in spite of the availability of the said free webmail services, we still see some people opting to use the email services that have to be paid for. One is bound to pose the question as to why this is the case: that is, why one would opt to pay for email services, yet there are free webmail services that are quite superb. That is the question whose answers we will be looking for in this article.
It emerges that there are five key reasons as to why people opt to pay for email services.
The prestige issue
There are people who feel that the free webmail services are not prestigious enough. They therefore opt to use the email services that have to be paid for, in pursuit of prestige. This way of thinking is particularly common among the people who use email for business communications. There is always this feeling that a free webmail account diminishes the credibility of any person or organization that uses it for business communications.
Suave marketing by subscription email service providers
The providers of the email services that have to be paid for typically employ the services of suave marketers. The role of these marketers is to convince members of the general public that their email services offer some real benefits that are worth paying for. Quite a good number of people buy into the arguments offered by the said marketers – and subsequently end up opting to use the email services that have to be paid for.
Habits die hard
There are people who first started using email in the earliest days, when subscription payments for email services were more commonplace. Such people therefore got into the habit of paying for email services. And they continue doing so out of habit – notwithstanding the fact that nowadays there are free webmail services they can use with ease. In this category, you will often encounter people who have actually never used a free webmail service, and who therefore imagine that the free webmail services are not good enough.
There are people who believe that there is nothing like a ‘free lunch’ in the world. They believe that the providers of free webmail services can’t just offer the service free of charge – there must be a ‘catch’ somewhere. In order to avoid the ‘catch’ these folks opt to use the email services that have to be paid for.
The nature of the free webmail services is that they are mostly financed using advertising revenue. This is to say that anyone using them has to put up with ads on the sidelines, above and below the email message web pages. Some people find these ads nauseating. And in order to avoid the sometimes obnoxious ads, such people opt to use the ad-free email services. Naturally, subscription fees have to be paid for the ad-free email services.